“Thirty two years ago, I envisioned building within people a “soul of beauty” by creating new beauty care products that would help men, women, and children. My impulse was an imperative dedication to bringing trust in people on how they look and feel, on the inside, and externally. Tied on the platforms of beauty and innovation, we strive to provide beauty care products that will bring about this vision. We have believed in relating to the passions of our clients, and know that will always take us closer to that ideal soul of beauty”